Privacy Policy

Answertree Ltd, a company registered in England and Wales (company number 14567441) with its registered office at The Quadrant, 99 Parkway Avenue, Sheffield, England, S9 4WG ("Answertree", "we", "us", or "our"), provides a software platform that helps distributors, vendors, and resellers automate workflows and accelerate revenue across the IT channel (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard personal data when you visit answertree.com (the "Site"), sign up for our newsletter, request access to the Service, or otherwise interact with us.

This policy applies to visitors of the Site. If you access the Service itself as a customer or a customer's authorized user, additional or different terms may apply under your organization's agreement with us; where those terms conflict with this policy for Service usage, the agreement governs.

Who We Are

Answertree Ltd is a company registered in England and Wales under company number 14567441. Our registered office is The Quadrant, 99 Parkway Avenue, Sheffield, England, S9 4WG, and our VAT number is GB 468 4574 45. For the purposes of data protection law, Answertree is the data controller of personal data collected through the Site. You can reach our privacy team using the contact details at the end of this policy.

Information We Collect

We collect the following categories of information:

• Information you provide directly — such as your email address when you subscribe to our newsletter, or the details you submit when you request a demo, contact us, or otherwise fill out a form on the Site.
• Usage information — aggregated, non-identifying analytics about how the Site is used (pages viewed, referring source, device and browser type, approximate location derived from IP address). We use privacy-focused analytics that does not use cookies or track individuals across sites — see our Cookie Policy for details.
• Communications — records of correspondence if you contact us directly, including the content of your message and our replies.

We do not knowingly collect sensitive categories of personal data (such as health, biometric, or financial account information) through the Site, and we ask that you not include such information in any form you submit to us.

How We Use Your Information

We use personal data to:

• Operate, maintain, and improve the Site and the Service;
• Respond to inquiries, provide support, and fulfil demo or access requests;
• Send the newsletter and other communications you have opted into, and let you unsubscribe at any time;
• Understand aggregate usage trends so we can improve content and performance;
• Detect, investigate, and prevent fraud, abuse, and security incidents;
• Comply with our legal obligations and enforce our Terms of Service.

We do not sell personal data, and we do not use it to serve third-party advertising.

Legal Bases for Processing

Where the UK GDPR, EU GDPR, or similar law applies, we rely on the following legal bases:

• Consent — for example, when you subscribe to our newsletter. You may withdraw consent at any time.
• Legitimate interests — for example, to understand aggregate Site usage, maintain security, and respond to inquiries, provided those interests are not overridden by your rights.
• Legal obligation — where we must retain or disclose information to comply with the law.

Cookies and Similar Technologies

Our use of cookies and similar technologies is described in full in our Cookie Policy. In short: the Site does not currently set advertising or cross-site tracking cookies, and our analytics provider does not use cookies at all.

How We Share Information

We do not sell or rent personal data. We may share it with:

• Service providers who process data on our behalf (for example, email delivery, customer relationship management (CRM), and hosting providers), under contractual confidentiality and data-protection obligations;
• Professional advisors such as legal, accounting, or insurance providers, where necessary;
• Authorities where required to comply with a legal obligation, protect our rights, or respond to a valid legal process; and
• A successor entity in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality arrangements.

International Data Transfers

We may process and store personal data in countries other than your own, including the United States and the United Kingdom/European Economic Area, using service providers with appropriate safeguards. Where personal data originating in the EEA or UK is transferred internationally, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or the UK International Data Transfer Addendum.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements. Newsletter subscriber data is retained until you unsubscribe or request deletion. Correspondence is retained for a reasonable period to maintain a record of our interactions with you.

Your Privacy Rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you;
• Correct inaccurate or incomplete data;
• Request deletion of your data;
• Restrict or object to certain processing, including processing based on legitimate interests;
• Receive your data in a portable format;
• Withdraw consent at any time, without affecting processing carried out before withdrawal; and
• Lodge a complaint with your local data protection authority — in the UK, the Information Commissioner's Office (ico.org.uk).

If you are a California resident, you have similar rights under the California Consumer Privacy Act, including the right to know what personal information we collect and to request its deletion. We do not sell personal information as defined by the CCPA.

To exercise any of these rights, contact us using the details below. We will respond within the timeframe required by applicable law.

Security

We use administrative, technical, and organizational safeguards designed to protect personal data against unauthorized access, loss, or misuse, consistent with our ISO 27001 and ISO 9001:2015 certifications and our Cyber Essentials certification. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

The Site is intended for business audiences and is not directed at children. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, please contact us and we will delete it.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will update the "Last updated" date above and, where changes are material, provide additional notice.

Contact Us

Questions or requests about this policy or your personal data can be sent by post to Answertree Ltd, The Quadrant, 99 Parkway Avenue, Sheffield, England, S9 4WG, or by email to info@answertree.ai.